ONE OF THE UK’S LEADING SPORTS LAWYER ・AUTHOR OF DONE DEAL ・PARTNER AT SHERIDANS

Daniel Geey is the lawyer behind deals like Declan Rice’s record-breaking move to Arsenal.

As a Partner at Sheridans, he works on the contracts and negotiations that sit underneath the biggest moments in football. Transfers worth hundreds of millions, club takeovers, and global commercial agreements across FIFA, UEFA, and major broadcasters. This is where the real mechanics of the game operate.

He’s also known for making that world understandable. Through his work with BBC, Sky Sports, and talkSPORT, as well as his books Done Deal and Build The Invisible, he breaks down how transfers are structured, how agents and clubs negotiate, and what actually drives decision-making.

For the cohort, Daniel brings a clear view into the detail behind the headlines. How deals get done, where leverage sits, and how the business side of football really works when the stakes are high.

THURSDAY GUEST LECTURER - COHORT 1 SPEAKERS

THE PEOPLE COHORT 1 LEARNED FROM

Every Thursday, one of the most respected figures in the industry joined the cohort for a live session. Not a polished panel appearance — a real conversation, and members could ask them anything directly. The lawyer to Messi and Neymar. The Chief Commercial Officer of the Premier League. The kind of access that doesn't exist anywhere else at this price, and in most cases doesn't exist at any price. Cohort 3 speakers will be confirmed separately, at a comparable or higher level.

  • Profile picture of Will Brass, Chief Commercial Officer at The Premier League, smiling, wearing a dark suit and white shirt.
  • Professional headshot of Simon Massie-Taylor, Chief Executive Officer of Premiership Rugby, smiling, wearing a dark suit and blue shirt.
  • Black and white professional headshot of Daniel G. Kelly II, an Associate Dean at NYU Institute for Global Sport.
  • Black and white profile photo of a smiling man with short hair, wearing a white shirt, with the name Chris Gratton and title Managing Director Ticketmaster Sport below the photo.
  • Portrait of Daniel Geey, UK's top sports lawyer, wearing glasses and a suit, with a white shirt, against a gray background.
  • Profile card featuring a man with short brown hair wearing a black shirt, smiling, with text indicating his name is Freddie Burns and he is a Premiership Rugby winner and England International.
  • A woman with shoulder-length brown hair smiling and holding a large gold trophy.