How to land an internship with a football agency.
We all know how this goes:
It’s your dream to work in football, but there’s no way in.
You send a CV and hear nothing
You message on LinkedIn and get ghosted
You call the agency and they’re not interested
Those moves won’t get you anywhere. Agencies want proof you can add value immediately.
HERE ARE 3 PLAYS TO GET YOUR FOOT IN THE DOOR:
#1 WRITE A SERIES OF SCOUTING REPORTS
Pick the top 10 young talents in the agency’s territory and create professional-style scouting reports:
Strengths
Weaknesses
Next-step potential
Frame it as “the best unknown players to sign next.”
Send the reports unsolicited to show football knowledge and initiative.
👉 Bonus: Create reports on the agency’s current top talents as a benchmark to prove your talent-ID skills.
#2 DELIVER A COMMERCIAL DEEP DIVE
Agencies earn serious revenue off the pitch. Research one of their clients and build a sponsorship briefing:
Five brands to target for partnerships
Why those brands fit (with recent campaign examples)
Ideas for future activations with as much detail as possible
This shows you’re thinking like a commercial manager, not just a fan.
👉 Bonus: Find each brand’s Sponsorship or Partnerships Manager on LinkedIn and include their details in your presentation.
#3 BECOME A UNIQUE LEAGUE EXPERT
Pick a less-covered but commercially interesting market (e.g. Japan, Austria, Mexico).
Learn the clubs, structure, standout players, and key transfers
Connect on LinkedIn with Sporting Directors and Heads of Recruitment for every club
Create a league report that positions you as the go-to contact for that market
This makes you far more valuable than a generic intern.
👉 Bonus: If you speak a second language, use it to own that territory.
Don’t wait for permission. Do the work, package it neatly, and send it. Agencies notice people who add value before being asked.