THE LAWYER BEHIND DECLAN RICE’S MOVE TO ARSENAL
PARTNER AT SHERIDANS LAW FIRM
AUTHOR OF DONE DEAL, BUILD THE INVISIBLE & 50 WAYS INTO FOOTBALL
Daniel Geey is the lawyer behind deals like Declan Rice's £105m move to Arsenal.
Transfers worth hundreds of millions. Club takeovers. Global commercial agreements across FIFA, UEFA and the major broadcasters. As a Partner at Sheridans, Daniel works on the contracts and negotiations sitting underneath the biggest moments in football. This is where the real mechanics of the game operate.
He's also the rare practitioner who can make that world understandable. His books Done Deal, Build The Invisible and 50 Ways Into Football, along with his work for the BBC, Sky Sports and talkSPORT, have made him the go-to voice for explaining how the business side of football actually works.
For Cohort 1, Daniel spent 90 minutes answering live questions on how the Declan Rice deal actually got done after months of compromise, why image rights must be negotiated at the same time as the contract otherwise all leverage vanishes, and the "equal races" approach he used to build his career as a young lawyer by finding areas nobody else was covering yet. The session is recorded and available to every cohort member, and Cohort 2 will get the same format live.
I came in expecting a lecture on sports law and got something much more useful. Dan's 'equal races' idea has been stuck in my head for weeks. It's reframed how I think about where I'm starting from.
-Zena, Cohort 1
WEEKLY GUEST LECTURES
WHO YOU’LL LEARN FROM EVERY WEEK
Every week, one of the most respected figures in the sports industry joins the cohort for an exclusive, intimate live session. The lawyer to Messi and Neymar. The Chief Commercial Officer of the Premier League. Cohort members hear their stories, get their advice, and ask unlimited questions about how to apply it to their own careers.
The kind of access that doesn't exist anywhere else at this price, and in most cases doesn't exist at any price. Many speakers will return for Cohort 2, and new names will be added ahead of the start date. Cohort members also get access to every Cohort 1 guest speaker recording.
