SPORTING DIRECTOR REAL VALLADOLID
EX SEVILLE, LEEDS UNITED & MIDDLESBROUGH
Bielsa to Leeds. Promotion to the Premier League. Years of transfer decisions behind the scenes.
Víctor Orta has been responsible for building squads, hiring managers, and shaping strategy at clubs across Europe, from Middlesbrough to Leeds United, Sevilla, and now Real Valladolid. He’s worked at the centre of recruitment, identifying talent, negotiating deals, and making the calls that define whether a club succeeds or fails.
His time at Leeds stands out. Appointing Marcelo Bielsa, rebuilding the squad, and delivering promotion back to the Premier League after 16 years. That period showed what a sporting director actually does when given full responsibility, aligning recruitment, playing style, and long-term vision.
For the cohort, Víctor brings a clear view into how clubs are built from the inside. How transfer decisions are made, how managers are chosen, and how you operate under pressure when every decision is public.
WEEKLY GUEST LECTURES
WHO YOU’LL LEARN FROM EVERY WEEK
Every week, one of the most respected figures in the sports industry joins the cohort for an exclusive, intimate live session. The lawyer to Messi and Neymar. The Chief Commercial Officer of the Premier League. Cohort members hear their stories, get their advice, and ask unlimited questions about how to apply it to their own careers.
The kind of access that doesn't exist anywhere else at this price, and in most cases doesn't exist at any price. Many speakers will return for Cohort 2, and new names will be added ahead of the start date. Cohort members also get access to every Cohort 1 guest speaker recording.
