CO-AUTHOR OF HOW TO BECOME A FOOTBALL AGENT
SPORT INDUSTRY NEXTGEN 30 UNDER 30

Jamie Khan is Head of Commercial Partnerships & Endorsements at SW, where he works on brand partnerships, endorsements, and commercial opportunities around elite athletes and brands. Still early in his career, he has already been recognised as a Sport Industry NextGen 30 Under 30 Leader and has worked alongside leading figures including Daniel Geey, Misha Sher, Dr Erkut Sogut, and Nick Robinson, gaining experience across the agency, legal, and commercial sides of the industry.

He is also the co-author of How to Become a Football Agent and How to Pass the FIFA Agent Exam, two of the leading resources for aspiring agents looking to break into the profession. Through his writing and The Path Less Chosen podcast, Jamie has focused on making careers in sport more accessible by sharing practical advice from people who have already built them.

For the cohort, Jamie offers the perspective of someone who has recently navigated the industry’s hardest step: getting in. He shares practical lessons on building relationships, creating opportunities, developing credibility, and accelerating your career in one of the world’s most competitive industries.

WEEKLY GUEST LECTURES

WHO YOU’LL LEARN FROM EVERY WEEK

Every week, one of the most respected figures in the sports industry joins the cohort for an exclusive, intimate live session. The lawyer to Messi and Neymar. The Chief Commercial Officer of the Premier League. Cohort members hear their stories, get their advice, and ask unlimited questions about how to apply it to their own careers.

The kind of access that doesn't exist anywhere else at this price, and in most cases doesn't exist at any price. Many speakers will return for Cohort 2, and new names will be added ahead of the start date. Cohort members also get access to every Cohort 1 guest speaker recording.