CHIEF COMMERCIAL OFFICER
THE PREMIER LEAGUE
Will Brass has seen football from every side that matters.
From law to banking, inside a Premier League club, across global agencies, and now at the centre of the biggest league in the world. He’s seen it all. That’s what makes his perspective different.
As Chief Commercial Officer of the Premier League, he’s responsible for how the most-watched competition in football actually makes money. Broadcast deals, global partnerships, brand strategy, the systems that sit behind what fans see every weekend. He’s also been part of reshaping that model, moving the league away from a single title sponsor to a more sophisticated, multi-partner structure.
For the cohort, this is a look at how decisions get made at the very top of the game. How rights are sold, how partnerships are built, and how a global sports property is managed at the top. If you want to understand how football works commercially, this is as close to the source as it gets.
WEEKLY GUEST LECTURES
WHO YOU’LL LEARN FROM EVERY WEEK
Every week, one of the most respected figures in the sports industry joins the cohort for an exclusive, intimate live session. The lawyer to Messi and Neymar. The Chief Commercial Officer of the Premier League. Cohort members hear their stories, get their advice, and ask unlimited questions about how to apply it to their own careers.
The kind of access that doesn't exist anywhere else at this price, and in most cases doesn't exist at any price. Many speakers will return for Cohort 2, and new names will be added ahead of the start date. Cohort members also get access to every Cohort 1 guest speaker recording.
