How clubs, agencies, and federations really work.

The secrets to building and monetising global brands. Lessons from real contract negotiations and endorsement details

Mastering content, branding, and fan engagement.

Managing big names.

The business of contracts, deals, and endorsements. Study actual deals & sponsorship negotiations.

Securing multi-million-pound brand deals.

The rules, regulations, and risks.

Driving audience growth and revenue.

Using insights to transform teams and athletes.