MAKING IT IN SPORTS MANAGEMENT IN 2026

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THURSDAY 15TH JANUARY 2026, 7PM UK, 2PM ET

YOU MAY HAVE SEEN ME IN:

and also in the books Done Deal by Daniel G and How To Be A Sports Agent by Dr. Erkut Sogut

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Xabi Alonso lasted eight months at Real Madrid. Those eight months could cost €20m. 💰⚽️ When a club parts ways with a manager this quickly, the cost can be extreme. Alonso arrived last summer to replace Carlo Ancelotti with a multi-year contr
Sir Alex Ferguson retired in 2013. Since then: 10 managers. 🔁 What are the sports business implications? Different personalities. Different styles. Different promises. A few trophies along the way. And yet, the same ending every time. This is what
Celebrity ownership in football is evolving Minority owners. Major impact. Swansea City are a perfect case study. 🦢💼 Martha Stewart joining Swansea as a minority owner, alongside Snoop Dogg and Luka Modrić, is about profile, reach and revenue und
£15m to sack a manager can still be “rational”. Here’s why. The typical media label of “parted ways” usually means “paid heavily.” 💸 And January 2026 has already reminded everyone how expensive footba
We'll soon no longer be able to blame the referee. Full tech takeover is a matter of time. ⚙️⚽️ FIFA’s latest tests around ball out of play and offside technology look like marginal tweaks. They’re part of a bigger transition in how foot
The sports industry is getting harder to break into. Here’s how to stay ahead. ⚙️📊 The sports industry is entering a year where scale, scrutiny and complexity all increase at once. More competitions. More regulation. More money moving through
$106bn to $196 in 6 years. Sports sponsorship is about to add $80bn. Here’s where it’s coming from. Sports sponsorship is becoming one of the most sophisticated growth engines in global sport. 📈🏟️ New forecasts show the sports sponso
2025 gave us amazing moments in an everchanging industry. 2026 will be a crucial year in the world of sports business. ⚙️🏟️ Last year delivered brilliant sporting closure. Titles settled. Careers defined. Long arcs completed. Emotional, satisfying,